When Facebook bought Instagram for 1 billion dollars, it was probably one of the best investment the company could’ve made.
It’s undeniable that Facebook has a declining interest from the younger audience it was originally intended for. However, with Instagram’s over 150 million users, most of which are aged 18-29, Facebook has taken a step in the right direction in reacquiring its’ lost audience.
As an avid Instagram user, the fact the mobile app has always been so easy to use made me use it more. The neat layout also allows for easy scrolling through a constant stream of pictures. Iv’e had an Instagram since it began in 2010, and I can honestly say going on the app has become an addiction of mine. Seriously, I might need rehab in the foreseeable future!
With that being said, I don’t see Instagram loosing any of it’s luster anytime soon, and Facebook can’t deny how much time people like myself spend on it.
In the long run, this is a business venture that I think will benefit Facebook greatly. The potential market that Facebook can now appeal to has vastly expanded. Once again they can capitalize on the younger audience they’ve lost over the past few years.
So to you I say nice job Facebook! I’m certainly not complaining.