Persona:
Name: Kevin
Age: 18
Year: Freshman
Location: Stony Brook University
Technical Comfort and Accessibility: Advanced, owns his own computer
Job Title: Undergraduate College Student

Backstory: Kevin is a freshman interested in learning more about Cantonese food and culture. He is of East Asian descent and hopes to connect more with his roots. He is willing to go out of his comfort zone to connect with others and socialize.

Motivations: Kevin is interested in being more involved with the club and potentially joining their executive board or cabinet. He is interested in seeing how the club runs and how they achieve their goals of spreading culture through events. He found the club on Instagram and Tiktok from their trending reels and tiktoks.

Frustrations: Kevin is curious about how the club started and the journey to today, but he doesn’t know where to see this information. Although CTC has an active social media presence, he doesn’t see an easy way to access their news and events from his computer.

Their Ideal Experience:
Ideally, Kevin would like a neatly organized website with different pages on culture, background, and history of the club. He thinks it would be helpful if there were pictures of the current Executive board members and group pictures of the full cabinet to see what kinds of people join the club.

Color Palette: