Persona type: Employer

Name: Yuno Hoo

Age: 99

Location: New York

Job Title: Employer

Back Story:

• Worked at XYZ Company for 5 years
• Wants to hire new graduates because of company’s profile
• Analyzes resumes, cover letters, and online profiles extensively

Motivations:

• Needs new and young workers at their company
• Company is a startup that needs freshly graduated employees
• Wants to introduce aspiring and qualified candidates to their superiors

Frustrations:

• Lack of necessary information on website
• Lack of experience noted on the site
• Poor display of profile online through UI

Ideal Experience:

• Hiring a qualified candidate based off of their online profile
• Smooth website/app experience with no bugs
• Can offer to improve self-promotion site even further