Typography
Logotype
Rationale: This logotype was designed to display how the font I chose for headings plays well with the general candlestick nature of my logo. As my client is focused on analyzing the options market and making informed decisions for trading options, the candlesticks are present as a way to emphasize that focus on graphs and trends. The colors are separated into green and red (or black and white) to highlight the importance of both calls (buying into a company) and puts (predicting they will go downwards). I chose San Serif as the font because of the modern and futuristic product my client possesses.
