Sample Persona for Karal’s Custom Homes website:

• Age Range: 35-65
• General Education Level: College Graduate
• Computer/Technology literacy: Tech Literate, is able to use new tech in a couple minutes.
• Occupation: High on the Corporate Ladder
• Environment: Corporate
• Socioeconomic group: Multimillionaire
• Gender: Male

 

Backstory

• Inherited the company from his father at the age of 35.
• Brought the company to a multi-billion dollar level.
• Buys multiple summer homes in the quiet suburban/rural areas to escape his city life.

 

Concerns of Using our website:

• non-professional website design.
• Overload of information.
• Unresponsive UI.

 

Ideal Experience:

• Responsive UI.
• Information is neatly organized and accessible
• Professional looking website.

 

 

 

Wireflow and Mockup:

 

Mood board