Logo

This is the logo for a band that me and my friends are in the process of making called “yeahman”. The design inside of the circle was created by a series of triangles configured in such a way that it produced a “Y” and an “M” – an initialism of the band name and the affirmative it’s named after – in the negative space between them.

The two main colors – purple and green(ish) – are a subtle call back to the hippie ethos of “peace and love”, while at the same time maintaining the identity of the band itself. Purple and green are two colors that can inspire both positive and negative feelings – purple invoking creativity and ambition, or obscene luxury and pride, whereas green invokes growth and prosperity, or envy and illness. This duality between negativity and positivity  is reflected in the very design of the logo as well – the colors are sort of relaxing, pastel colors, while the logo itself is rigid and intimidating and, as the black and white version points out very well (in my opinion), kind of bad ass. It looks like the insignia of the bad guys in a Pokemon game. Being a modern pop punk band, this is how ‘yeahman’ is supposed to feel – it’s energetic, fast paced music is grated by the raw and emotional lyricism.

All of this is encased in a circle to represent what music is all about – community. Between musicians, and fans, and supporting staff, between the negative and positive – the circle ties it all together…

 

Also, it’s going to look sick on the head of the bass drum, which is pretty important.

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