Rationale

The thought process behind this design was to convey the idea of enjoyment and vitality of cooking. The color yellow induces warmth and confidence. The style of the font provides an organic and natural appearance which resembles that of wholesome foods. As the final touch, the addition of the wheat enhances the emphasis on nature and homemade meals. The targeted audience is anyone that is interested in culinary. The font choice depicts the clients as artistic and imaginative.

Primary Fonts