Design Brief

Persona: Gary the Gamer

  • Age Range: 18–22

  • Educational Level: Undergraduate student

  • Computer/Tech Literacy: comfortable with PCs, Discord, Twitch, and gaming platforms

  • Technology Access: Owns a Nintendo Switch, and smartphone; has high-speed campus Wi-Fi

  • Occupation: Full-time student

  • Environment: On-campus dorm, spends time in student lounges and library; active in clubs

  • Socioeconomic Group: Middle-class college student

  • Gender/Ethnic Group: Male, Asian-American

  • Language/Terminology: English; familiar with gaming terms like “stock,” “bracket,” “FGC,” “tech,” “frame data”

  • Special Needs: None

  • Cultural Preferences: Enjoys competitive gaming, anime, and e-sports culture; follows major tournaments

  • Motivations: Wants to meet other Smash players, improve his skills, and join tournaments hosted by the club

  • Frustrations: Hard to find people with similar skill levels, sometimes overwhelmed by balancing studies and hobbies

  • Goals for the Website: Check event schedules, see tournament brackets/results, join the Discord, and connect with other club members

Persona: Carly the Casual

  • Age Range: 19–23

  • Educational Level: Undergraduate student

  • Computer/Tech Literacy: Moderate – comfortable with using websites, Discord, and basic gaming, but not highly technical

  • Technology Access: Owns a standard laptop and smartphone; uses a shared Nintendo Switch with friends; relies on campus wifi

  • Occupation: Full-time student

  • Environment: Lives off-campus with roommates; spends time between classes, the library, and club events

  • Socioeconomic Group: Lower-middle-class college student

  • Gender/Ethnic Group: Female, Hispanic

  • Language/Terminology: English, bilingual in Spanish; knows casual Smash terminology like “Final Smash,” “1v1,” “items on/off,” but not advanced competitive lingo

  • Special Needs: None

  • Cultural Preferences: Prefers a casual and social gaming environment; enjoys gaming nights, anime club, and hanging out with friends rather than hardcore competition

  • Motivations: Wants to meet people, have fun playing casually, and join community events; enjoys watching competitive matches but doesn’t aspire to be top-ranked

  • Frustrations: Intimidated by very competitive players, sometimes finds tournaments too serious or confusing

  • Goals for the Website: Find casual meetups, learn about social events, watch recordings of matches, and stay connected with the community without needing to be highly competitive

Color Palette