Personas
Age range: Estimated 20-40 years of age. Digital/graphic designers average at approximately 35-40 years of age, while the client’s peers are likely in their 20’s.
General educational level: College degree or over, as the users will likely be the client’s peers or potential recruiters.
Computer/technology literacy: Considering the nature of digital/graphic design work, the user is likely to be well versed in technology.
Technology access : Most users who connect are likely to be working within the field. As such, they are highly likely to access the application using their own devices over stable network connection.
Occupation: May include job recruiters, university students, or digital designers.
Environment: Likely to be in either a school or work setting.
Socioeconomic group: Likely ranging from middle to upper-middle levels of income. Likely to have at least college level education.
Language (specific terminology as well): The client primarily speaks English, but also speaks conversational Cantonese. As such, it is likely that end-users will be English speakers, but some may speak Cantonese.
Example Persona:
Name: Julia Smith
Age: 35
Location: New York Metropolitan Area
Technical Comfort: Well versed in general computers and technology
Occupation: Job recruiter for a digital design studio
Back Story/Motivations: Julia is looking for a student or university graduate with experience in digital and graphic design to work for their company. Ideally, the person in question will have tangible experience in working with digital media.
Frustrations: Having access to a visual portfolio in addition to a standard resume makes the recruitment easier. Thus, Julia would prefer to be able to view a potential hire’s work in a quick and straightforward fashion.
Their Ideal Experience: Ideally, Julia would be able to access the client’s site and ascertain a satisfying amount of information about their work experience. In the line of media and digital design, the application would ideally promote the client’s visual works in a quick and eye-catching fashion.
Color Palette:
Wireframes:
Home Page:
Gallery Page:
Project View:
Resume Page:
Contact Page:
Mockups:
Gallery Page:
Contact Page:
