Persona name: Sarah the Artist
Age: 42
Gender: Female
Marital status: Married
Children: Three boys, ages 16, 19, and 21
Occupation: Self-employed Artist
Education: Bachelors Degree
Income: Upper middle class
Location: Philadelphia, Pennsylvania
Quote: “I want to focus on the art, not the business”
Goals: Be able to set up a business for her artwork
Values: Creative freedom, pride in quality work
Frustrations: Having to manage mass production/business technicalities
Aspirations: Wants to be able to sell her artwork on a larger scale.