This infographic highlights some of the gems available from Dikra Gems, along with some interesting facts.
Monthly Archives: October 2019
Icons
For the icon set I tried to emulate the faceted, geometric feel of the logo design. Since the logo was too complex to be directly incorporated into the icons themselves, I instead made them look as angular as possible with relatively thick lines and borders—both being distinctive features of the logo design. For the color versions I used simple, primary fill-colors to draw the eyes of the user. I also included a slight drop-shadow to make the icons appear to pop out of the screen.
Typography
For the Type Design I decided to keep it simple. I used the logo and placed it beside the company name, Dikra Gem. I used the same font, Bodini, as I did in the logo design, except this time I used the regular weight, unmodified. The aim is to project a sense of refinement and elegant simplicity.
Given that Dikra Gem is a wholesaler of precious and semi-precious stones, I designed the logo to resemble a cut and faceted gem stone. Instead of displaying the entire business name in the logo, I shortened it to a monogram using the initials DKG rendered in modified bold Bodini (the choice of font is meant to convey elegance). The color version of the logo includes the main colors often found in gemstones: red, blue, green and yellow.
The following is the design for my own personal logo. It is meant to symbolize the power of imagination. Specifically, the ability is confers upon its wielder to envision things that do not yet exist—hence the third-eye motif. Although the logo was originally envisioned in black–and-white, it was easily extended to use a color palette. In the color version, the eye-color used matches my own (it is MY logo, after all), and the green of the ‘normal’ eyes is meant to symbolize the evergreen nature of creativity.
