Given that Dikra Gem is a wholesaler of precious and semi-precious stones, I designed the logo to resemble a cut and faceted gem stone. Instead of displaying the entire business name in the logo, I shortened it to a monogram using the initials DKG rendered in modified bold Bodini (the choice of font is meant to convey elegance). The color version of the logo includes the main colors often found in gemstones: red, blue, green and yellow.
The following is the design for my own personal logo. It is meant to symbolize the power of imagination. Specifically, the ability is confers upon its wielder to envision things that do not yet exist—hence the third-eye motif. Although the logo was originally envisioned in black–and-white, it was easily extended to use a color palette. In the color version, the eye-color used matches my own (it is MY logo, after all), and the green of the ‘normal’ eyes is meant to symbolize the evergreen nature of creativity.
