Design Brief

Persona Type: Student-Athlete

Age Range: 18-24

Location: Stony Brook University

Technical comfort: Proficient 

Job Title: Student at Stony Brook University

 

Back story:

  • They’ve played soccer at a competitive level and want to continue playing that way without committing to something like the D1 team
  • They want to try playing soccer at a higher level
  • They want to meet new people with the same interests and be part of a club on campus

 

Motivations:

  • They want to find out more information about the club
  • Find the schedule for practices and games
  • Request to join the club as a member
  • Communicate with other members

 

Frustrations:

  • It’s hard to find out information about the club unless you really look for it
  • Most connections come from Instagram but some people do not have that
  • No way to contact others from the club to learn more

 

Their Ideal Experience:

  • Easy to navigate site
  • Showing all ways to contact the club and its E-Board
  • Make Signups easy and find out more about the people trying to join
  • Have pictures of team members and show what accomplishments the club has
  • Access to game and practice schedule 

 

Quote:

“Club soccer is just a bunch of guys that love to play soccer and wanna meet new people”

 

Palette: