Persona Type:
Underrepresented Minority Member
Name:
University Student
Age:
18
Location:
Yang Hall
Technical Comfort:
Medium
Job Title:
Software Developer
Back Story:
A freshman at Stony Brook University pursuing a B.S in Computer Science with a minor in Digital Arts. It’s their first year on campus and living in Yang.
Motivations:
- Notices that there are not a lot of underrepresented minorities in stem majors.
- Finds out that there’s a club/org on campus that has a mission to increase the success rate of underrepresented minorities in the tech industry.
- Notices that the org/club doesn’t have a website to promote its mission and branch out.
- Knows that having a website is a good way to get attention and have more people know about the org/club.
Frustrations:
- The org doesn’t have a website of its own. Their online presence is good but could be better!
- Weekly emails are sent but they need something more!
- More student engagement with the org.
- Needs more recognition.
Their Ideal Experience:
- Increased number of collab events with other student orgs on campus.
- Increased number of members.
- Having a website that touches base on a little bit of everything about the org.
- Increased number of students talking about the org.
- Having more students wear the club’s merch and having more people have their stickers.
Quote:
“This club has a good mission but needs more student engagement.”
Color Palette:
