Typography

In order to collaborate the same style as the logo, in this version, I made it with a circle outside since it feels like the earth in the logo. For colors, I used blue and green since blue is the color of earth, and green is a collaboration with the logo’s color. The font I choose has a sense of feeling of patient, friendly, and kindness. 

 

For Cross Pacific company, the main user groups are the customers who want to travel across countries. In thinking about this design, the things appeal to them or the meaning of the typography should express a feeling of confidence, freedom, and joyful. So in the design, I designed this font that would let the user decide it quickly, in my mind, it is say “choose us now! and let us bring you to cross the Pacific!”, it gives a sense of “Crossing the Pacific”. Giving a little airplane on top of the second word makes it more complete, and compatible with the logo. 

For this version, I changed it to have some hollow in the word, which it in turn gives a feeling of more solid, more vivid, and flexible.