Persona

Age range

17-25

General educational level

Graduated Highschool and can be currently in College or graduated College

Computer/technology literacy

Doesn’t need to be super literate with technology use. The main technology they would need to be literate in is the use of Social Media, mainly photo-based social media such as Instagram.

Technology access (own computer? network connection? broadband?)

Has to own at least a smartphone with internet access. This falls in line with technology literacy as we want the customer to be comfortable using social media.

Occupation

Currently aimed at College students looking to build a modeling portfolio

Environment (work, school, library…)

The best environments to look for clients would be at colleges. Where people will be looking to grow a social media presence and have professional photos taken

Socioeconomic group

Working-class to upper-middle-class

Gender, Race, or Ethnic group if applicable

Not applicable

Language (specific terminology as well)

Needs to be able to speak English and happy to work with the photographer. Building a good relationship between the photographer and the client is very important to capture images that reflect the person.

Special needs (disabilities)

N/A

Cultural preferences

No preferences. As long as they show a willingness to work with the photographer.