Persona:

The following 2 persona includes the end users as well as the administrators of the organization’s website. The following information was gathered through an interview with an administrative member as well as attending their recruitment events to have a better understanding of their goals, and how can their website serve its purpose.

Color Palette:

The black, red, and white represent the Stony Brook University color. The addition of black is because it is a common color in the business world with suits, and black’s color meaning is symbolic of mystery, power, elegance, and sophistication. While purple and gold represent the main colors of the organization. The color meaning of purple is connected to power, nobility, luxury, wisdom, and spirituality. Gold is the color of success and affluence. These two colors are well fit for a business organization on campus because portray to the students that they are a superior, professional, and successful organization on campus. At the same time, combining the colors of Stony Brook University to have a great connection between the university and the organization.

Wireframes:

https://www.figma.com/file/ZVPzHzmRj1gWmq1YEfVbta/DSP-Website?node-id=0%3A1&t=8ZEVZSWXQY5NgUsF-1

Moodboard: