Mood Board:
Personas:
Persona Type: Customer
Name: Paul Rodriguez
Age range: 30-70
Back Story: A simple hispanic man, looking to do laundry at a nice family friendly laundromat. Potentially bringing along his family to teach young children about the chores, a hard but still essential chore to keep hygiene.
General educational level: Some High School – Low education
Occupation: Mechanic, Fast Food, Student, lower level community level occupation
Motivation: Cultural motivations, such as staying presentable to family events. Needs to keep clothing clean for children to goto school, and other motivations to stay cleanly and presentable.
Frustrations: Cost of living, time management and length of time, ease of use and the boredom of having to do laundry. Catching up on schedule, needing to go in and out and be on the go.
Ideal Experience: Something quick, cheap and easy for on the go. The laundry should come out without issue, clean, smelling nice and dry.
Gender, Race, or Ethnic group if applicable : Minorities, Hispanic, SEA, or other ethnical origin based on laundromat community
Language (specific terminology as well) : English, Spanish, Chinese
Quote: “I really enjoyed how quick the entire experience was, and how I was able to go in and out with my clothes for a good price.”
Persona Type: Client
Name: Anna Zhang
Age Range: 40-50
Backstory: Mother of a small mom and pop laundry store, with aspirations for designing clothes. Proficient in ensuring the quality of fabrics, and manipulating such textiles in an extremely efficent and professional manner.
General Education Level: Some High School
Occupation: Seamstress
Motivation: Earning a simple living with skills gained abroad during her childhood in China. She hopes to pursue her dreams and goals, and supply for her children, one of whom is designing a new logo for his user interface class.
Frustrations: Language barrier, unable to communicate properly due to time spent in China. Slowly adopts some key terminology but overall lacks proficiency to communicate effectively with community.
Ideal Experience: Something that is seamless and has no trouble to be used, with low level education and language barrier, it is hard to find ease of use within certain products.
Gender, Race, or Ethnic group if applicable : Asian-Female
Language (specific terminology as well) : Partially-English, Chinese
Quote: “Today is another day to design and fix clothes. I need a larger customer base and access for my buisness.”
Color Pallete:
A nice theme that exuberates “Calm” and “Clean”, two core features of a laundry/tailoring business. This is accomplished through light pastel cool blue hues, which communicate cleanliness (Water, soap) and other calming colorations to display calm, to communicate steady and consistent customer experience/service.
.My-Color-Theme-1-hex { color: #81FFD3; }
.My-Color-Theme-2-hex { color: #7BDFE8; }
.My-Color-Theme-3-hex { color: #94C9FF; }
.My-Color-Theme-4-hex { color: #929AE8; }
.My-Color-Theme-5-hex { color: #BA96FF; }