Icons for Boardwalk Games Inc., a local board game store located in Port Jefferson.
Twitter: https://twitter.com/boardwalkgames?lang=en
(NOTE: Each row shows the progression of a single icon with the last image representing the final icon design.)
First Draft

Description
- Competitive game
- Cooperative game
- Single player game
- Party game
Unfortunately, this icon set did not fit together very well because the icons are too different from one another and are too complex so I settled on a different icon set for my final draft (see below).
Final Draft

Home


Information


Contact Us


Checkout


Description
To make a more cohesive icon set, I chose to continue the trend of using chess pieces. Since my original icon set ideas were too complicated, I contacted Boardwalk Games Inc. to ask for feedback and to get a better understanding of what icons they could possibly need. Here is what I came up with:
- Home – I chose a rook chess piece to represent the “Home” icon because it closely resembles a castle. After reviewing typical “Home” icon designs, I added the black door to make the icon seem familiar.
- Information – The only chess piece that looks like the letter “i” is the pawn. To mimic most “Information” icons, I decided to keep it simple with a single letter “i” as the pawn chess piece. Using color psychology, I colored the pawn light blue which has been proven to signify access and assistance.
- Contact Us – It quickly became apparent that most “Contact Us” icons are either phones are envelopes. To represent a speedy response, I chose the knight chess piece because it looks like a horse. The placement of the knight piece on the envelope is meant to look like a red sealing wax stamp.
- Checkout – I simplified a shopping cart to its bare minimum and added a king chess piece inside it. Although there were many iterations of this design, I settled on tilting the king inside the shopping cart so that it seems like a shopper placed it inside. Lastly, I chose the color gold because each purchase at Boardwalk Games Inc. is essentially a “gold” and because gold is a sensible color for the crown of the king piece.