In order to give the feeling of using only nature-friendly and organic ingredients, a bright green color was used as the background. Since the business item is a dog snack, a bone is placed in the middle so that users can infer that the business sells dog snacks. In particular, it was intended to strongly recognize the brand by arranging the word “SNACK” in intense red in contrast to the background color in the middle. And it was intended to give customers intimacy through the image of a big and cute puppy.

Through this combination, it is designed to allow customers to know what kind of business they are doing just by looking at the logo, and it is designed to look like a realistic character by giving the puppy’s shadow (light and shade effect) so that the puppy’s image can be more realistic and three-dimensional.