B&W font

For the typography, I went with a Sans Serif font for a modern style and to stay true to the flat and simple design approach used with the logo. The color scheme of the text matches the logo’s, further emphasizing the brand’s main colors of green and white.

The secondary fonts are Serif fonts that acts as contrasting fonts to the primary font. Both have thinner and less bold strokes, with their main purpose being for use in headlines, captions, and body copy.