Persona Type: One of the Co-owners of the company
Name: Joy Kim
Age: 25
Location: Queens, NY
Technical Comfort: Beginner
Job Title: Owner/ Manager at Eye&I
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Back Story:
- She wanted to create a gender-neutral jewelry brand that is pleasing to the eye of the public.
- With little to no website development experience, she and her partner would like to create a website that is user-friendly and appealing.
- She would like it to be aesthetically pleasing and target her local community. Joy hopes to create something elegant and a website that all ages would enjoy.
Motivations:
- The website is not as user-friendly as they would like it to be and is kind of difficult to navigate.
- They would like it to be aesthetically pleasing and more refined.
- They would also like to add more recent products to the website.
- This website was built when they started the company in order for people to be able to make online orders and have yet to elevate it.
Frustrations:
- Some consumers have been having trouble checking out.
- They are reluctant to add new products in an appealing matter.
- They would like to incorporate short clips and sales when necessary.
Their Ideal Experience:
- Joy wants something that would capture someone’s eye no matter their age range or gender.
- She wants the website to be simple and extremely easy to access.
- The website should have options that big businesses have such as “quick view” and “add to the cart” without clicking on the actual product.
Quote:
“The goal is to not only have consumers purchase one time but make them excited to see what’s next.”
Color Scheme:
