The font that I chose for this topography is to represent luxury. The script font illustrates elegance but is also legible. The spacing between the first letter of each word and the curvature of the letter makes it appealing to the eye and distinctly captures focus. The marble background is modern and in trend. By adding “fine jewelry” in all capital letters, it emphasizes the type of product they are advertising. I believe that all these features align with the company’s intended audience and purpose (feminine: the script font, masculine: shadow feature). In addition, The line that underlines the words “by” and “kims” emphasizes the importance of the company’s background, which entails the importance of Korean culture. Furthermore, their products associate with their culture, as they sell Korean letter charms (hangul) to their consumers.