Persona

Age: 17-22
Location: SBU Campus
Technical Comfort: Average to advanced
Job Title: Student

Back Story (general information about club members)

• Students who are interested in Korean Culture
• Students who are interested in dancing
  • More specifically, Korean pop and Korean hip hop
  • No specific skill level or experience needed
• Students who want to socialize with others who are interested in Korean culture

Motivations (what you want the site to do)

• An easier way to find club events
• Reach more students with similar interests
• Watch club dance videos
• Watch auditions
• Learn more about the members of the club and their e-board
• Be able to contact the club through email and social media
• Be able to sign up for events and such

Ideal Experience

• Easily find all dance videos
• Easily contact club
• Easily find club events
• Easily sign up for events and such
• Learn more about auditions
• Learn more about the purpose and goal of the club
• Acquaint themselves with the members of the club through the site
• Get a feel for the club’s atmosphere

Palette

One of the reasons I chose this palette is because it was sampled from the previous KBS logo. My client wants the keep a similar coloring for the site as well. Another reason is because purple conveys a sense of mystery and regality. I feel that it suits dancers that are able to perform with confidence and charisma.