Persona

Name: Lily

Age: 35

Location: Stony Brook

Technical comfort: Basic – familiar with smartphones for browsing social media, recipes, and basic online shopping.

Job Title: Full-time mom and homemaker

Back Story:
– Lily is a stay-at-home mom who takes pride in cooking nutritious meals for her family.
– She has limited technical skills but enjoys browsing the internet for new recipes and ideas to improve her cooking.
– Recently, she’s become interested in learning more about Chinese food culture to diversify her meals and expose her children to new tastes.
– She values healthy and organic food options, as she prioritizes her family’s health.

Motivations:
– She wants to learn more about Chinese cuisine, including traditional dishes and cooking methods, to create healthier and more diverse meals for her family.
– She’s particularly interested in finding family-friendly dishes that appeal to her children and can be prepared with easy-to-find ingredients.
– Lily discovered Chinese cuisine through social media and cooking websites, which sparked her interest in exploring these new flavors.

Frustrations:
– Finds it challenging to locate simple, healthy, and authentic Chinese recipes that use ingredients available in local stores.
– Struggles with navigating overly complicated cooking websites or apps due to her limited tech skills.
– Some restaurants offer overly complex or expensive dishes that aren’t practical for family dining or cooking at home.
– Often overwhelmed by unfamiliar cooking techniques and ingredients.

Their ideal experience:
– Lily is looking for a simple, user-friendly website or app that offers easy-to-follow Chinese recipes with ingredients that are available locally.
– She wants to find healthy versions of traditional dishes that her children will enjoy.
– The service should offer guides or tutorials on Chinese cooking techniques that are easy to understand.
– Family-friendly restaurants with accessible Chinese dishes and a kid-friendly environment would also be ideal.

Quote:
“I love discovering new flavors for my family, but I need simple recipes and accessible ingredients to make it work. I want to explore Chinese cuisine without feeling overwhelmed or lost in the process.”

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