Logotype
Rationale: The logotype was designed this to way to be as minimalist as possible but also to make it clear what the company is about. By replacing the “L” in the logo with an upside hammer which resembles an “L”, it takes the place of an L while making it clear to anyone who sees the logo that the company’s purpose is construction. Furthermore, a construction hard hat was placed on the “BE” part of the logo which highlights the word “be”, but it also invokes friendliness and safety to anyone who sees the logo.
Color: 
Black and White:
Type Sampler
