Design Brief | 333 Michelle Tham Project

Persona

Age Range: 18-22
General Education Level: College
Computer/Technology Literacy: Varies
Occupation: Engineering Student
Environment: School
Socioeconomic Group: Varies

Name: Will Liam

Back Story:
– Entered Stony Brook in Fall 2020 during the pandemic and missed out on the campus experience. He is a Mechanical Engineering major and would like to be involved on campus, but doesn’t know where to start. He has friends in Greek Life, and he wants to better himself professionally. Will Liam is curious about joining Greek Life.

Motivations:
– Will heard about Theta Tau at the Involvement Fair but wanted to learn more about the organization. He wants to know what events they host, who their members are and what they study, as well as what the organization stands for.

Frustrations:
– The website does not scale well. Depending on how big the window is, the layout of the homepage changes.

Ideal Experience:
– Showcase what Theta Tau is and what they stand for
– Showcase the pillars in familiar faces (current members possibly met)
– Showcase upcoming events and their links to CORQ or Facebook for more information