Type Design

I chose this heading font because it isn’t boring to look at. Certain letters like l, a, d look handwritten and unique. It stands out but at the same time, it is also simple. I wanted to keep it simple because this is a club that is supposed to be welcoming Asian/Asian-American students.

I chose the body text because I wanted a font that would be different enough from the heading that it is obvious which is the heading and body. In the heading font, I noticed that there were more space between each letter and so I thought that choosing a body text that was had the opposite style would pair well together.

Color:

Black and white:

 

Asian Student Alliance (ASA) at Stony Brook

ASA is a cultural club that strives to provide a community of fellowship and network for Asians and Asian Americans within and outside of ASA. They try to accomplish this by holding social and cultural events for the students here on campus. 

The target audience for ASA would be Asian or Asian American students. These students are looking to join a community and celebrate and raise awareness for the Asian/Asian-American communities on campus! The demographics of these students are usually aged 18-22 and there should be an even amount of male and female students.