Persona
There are three primary users of the site, the club’s executive board, the general student body member that regularly attends, or is interested in the club in a mentee capacity, and club sponsors who may use the site to learn more about the congruency between club and sponsor missions. The language for all stakeholders will be English. Though there are cultural elements to the club’s core mission(s), the club has no strict cultural preferences when applied to end users.
Stakeholder 1: Club Executive Board (Society of Asian Scientists and Engineers – SASE)
The point of contact for the client, club president Jesse Wang, and his executive board are technologically savvy sophomore, junior, and senior undergraduate students. By extension, all E-board members have sufficient access to modify the website with computers and access to campus internet. This places them in the age range of 19 to 21.
The entire executive board is of East Asian descent. The executive board is officially recognized by the Stony Brook College of Engineering and Applied Sciences (CEAS) and maintains a separate online presence on SBEngaged: https://stonybrook.campuslabs.com/engage/organization/sbusase. This site serves as the interface point for publicizing upcoming events but is rather outdated. The club holds general body events biweekly in Student Activities Center Room 306, advertises on instagram, and distributes physical flyers as well.
The club e-board focuses on creating an inclusive environment where Stony Brook Students of all demographics, backgrounds, majors, and interests can be a part of the general body. Though the club is titled Society of Asian Scientists and Engineers, the club seeks to share Asian culture and jumpstart their professional careers with any student who wants a fun place to socialize and meet new people.
To these ends, the club seeks to use the site as a means of communicating events and documenting key events, such as the National Conference where club chapters all across the United States convene to meet with employers and attend workshops to network and pursue internships/jobs. Moreover, the club will look to post important links to interact with the general body, namely registration links for conferences, merchandise links, resources for professional development, opportunities for group community service, and chiefly links for mentorship program registration. The club operates off of three pillars: professional development, community service, and celebrating cultural heritage. These values will be the core tenets of the site as well. The club will seek to make their contact information readily available to both company and general body members.
Stakeholder 2: General Body Member
General body members for SASE are predominantly undergraduate students. As the name of the club suggests, the predominant composition of the club body are Computer Science, Biology, Chemistry, and other STEM majors. There is a small minority of Political Science Major and humanities students as well. The general body member will use the site to learn about upcoming events and register for conferences and the membership program. The fundamental assumption is that the majority of the student body has access to some means of technology, whether it be a school-provided desktop or a private laptop, in order to access the public domain to view the club announcements and links.
Stakeholder 3: Potential Company Sponsor
Company sponsors are most interested in viewing the events and mission statement of the club. Promoting through the club’s presence is a key interest of this stakeholder. The company will be focusing on the website’s branding and the way that the club exports its image on campus. The company wants to spread its word to the student body. The company will communicate with the executive board to coordinate interactions, so ensuring that email and phone number are visible on the site is important. The companies will look to hire from the student body, so it is important to maintain a professional element to the site. Examples of potential sponsors include Boeing, Shell, and local Long Island companies such as Softheon.
Color Palette
WireFrames
Rationale
For the home page, I opted for a gallery of images to display the most recent events and to give the user a visual feel for the SASE community. I used rectangular shapes overlaid with circles to create a crisp look as well as a sense of uniformity and community. The sponsorship’s page features a two column look that has a form and a visual for all the current sponsors for the club. The opportunity feed and the event stream have a similar, consistent layout with a scrollable stream of information juxtaposed with appropriate elements. In the case of the opportunities feed, the user would be able to use the filter menu to narrow down desired internships and part time work. On the other hand, the event stream gives the user an interface for navigating through the history of SASE events. All the sites are unified by a simple five icon menu bar that allows for toggling between the different views. The SASE logo is superimposed on Stony Brook Red as a nod to the collegiate chapter’s school colors.
MoodBoard
The mood board seeks to convey the intersectionality of professionalism, culture, and STEM that the club strives for. A majority of the images featured in the mood board are of a green or blue hue. This matches the color theme of the club. The club is based in Stony Brook, celebrates Asian culture, and is tailored towards ambitious young professionals. The lego bricks and the interweaving of individuals working and planning underscores the mood of creativity. The fine china, jade stone, lantern scene, and matcha latte speak to the culture of the club. The hands all in image speaks to the community element of the club. Overall, the mood board is a synthesis of the themes that hold the club, Stony Brook SASE, together. I wanted the images to tesselate together to show a sense of professionalism and regularity amongst the collage. The overlay of the SASE logo holds the mood board together as well.