Black and White Design:

Color Design:

Rationale of Logo:
One of the main attractions of this logo is the emphasis on the saree. One of the things that Supa Zaman wants to show customers is that the saree is not just a piece of clothing but a symbol of Bangladeshi heritage. The logo also incorporated delicate pieces of jewelry, like bracelets and earrings, to help complement the dress shown but also showcase the boutique store that also offers those types of accessories. Through the use of the color palette we defined, we were able to emphasize the primary colors of the Bangladesh flag through the use of rich green and red. I believe this results in evoking a strong sense of Bangladesh’s identity. This choice in design and color makes the boutique the go-to spot for those seeking authentic Bengali fashion. Furthermore, every fold within the saree symbolizes the care and thought with which products are handpicked for the store, serving as a promise of quality and authenticity to the customer.