Black and White Copy of Typographic Design:

Color Copy of Typographic Design:

Type Sampler:

Rationale:

The reason why I went ahead and chose this design is because of the use of the Tangerine font, provided by Google Fonts. I believe that this font best represents the boutique store that my aunt is running. The font is the embodiment of elegance and sophistication through the graceful curves and delicate lines of Tangerine. I believe that the use of the font best reflects the high-quality products offered by the boutique, echoing the elegance that is intrinsic to the brand. The design also incorporates the use of modern imagery as it replaces the letter ‘O’ with a diamond that is adorned with the vibrant colors of the Bangladesh flag, red and green, to honor the boutique’s Bengali heritage. The diamond’s colors serve as a vibrant reminder of the brand’s cultural roots and the precious and carefully selected offerings of the boutique, like the diligent choice of a diamond. The elegance of the Tangerine font, combined with the symbolic diamond, tells the story of a boutique that values both its cultural heritage and the quality of its offerings. It’s a visual promise of authenticity, elegance, and quality. Thus, the store is the go-to destination for those seeking a taste of Bengali clothing and accessories.