Persona

• Name: “Reese”
• Location: New York City
• Technical Comfort: Video Editing and Social Media Manager

Backstory

• Reese is a family man that started longboarding a little over a year ago.
• Since then, he’s started his brand “Indigo Riderz” with his friends and fellow skaters.
• On July 18, 2021, the group hosted their first longboard session in New York City, which has since expanded into a huge meet up where anyone can gather and show off their talents.

Motivations

• The group now offers lessons for riders of all skill levels and has plans of manufacturing and selling their own longboards.
• This site will serve as a place for the sales of their products.

Beliefs

• Reese is big into spirituality, meditation and as he states, “Zen Vibes.”
• He believes in building a place where anyone can come and feel included and welcome as a part of the community.
  • These meetups serve this purpose as all types of people come to experience what we do.

Moodboard

Color Palette

 

Wireframe

Direct link to the lucidchart HERE. Link to Drive.

Preview images of the wireframe below. Respectively: Homepage, Menu, Longboard shop, Apparel shop, Shopping cart