For the gif, I decided the best course of action would be to alter and animate the “N” in the Bend Studio typography, since that is the most prominent part of the design. I made the animation in Photoshop creating multiple layers, where I simulate the ends of the letter “N” being stretched and bent before finally being put in the right place. I also added a spinning controller at the bottom left end of the “N” as an interesting effect.

Bend gif (550 x 300)