Persona: Health-Conscious Mother
Group: Female, Age 35-44
Quote: “I needed a store that readily sells healthy, trustworthy, nutritional Korean food products for my child. Kim’C Market does just that and much more.”
| Personal Background |
Name: Alice Lee
Age: 37
Gender: Female
Relationship Status: Married, with 1 child
Location: New York City
Occupation & Household Income: More than $120,000 |
| Lifestyle |
- Cooking enthusiast
- Enjoys yoga and staying healthy
- Looks for deals and discounts when shopping
- When shopping for clothes, food, accessories, etc., she is willing to pay an extra buck for better quality
- Pays attention to nutrition facts and labels on food products
|
| Goals & Motivations |
- Wants to serve the most nutritional and clean Korean foods to her child
- To lead a happy and healthy life with her family
|
| Frustrations |
- Extremely difficult to find high quality and unique Korean products in the United States
- Most foods have harmful chemicals and additives
|
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