Text Rationale: The pencil test runs down a sequence of this advertisement. The animation takes on the aesthetic of older product display ads. The guitar slowly makes its way to the center frame. The famous rotation shows off its different features before it settles to a place on an adjacent wall. This part of the advertisement gives a general sense of the guitar along with a smoothly placed animation movement across the screen that is not too fast or too slow, but at a pace that reflects the mood of the video.