A while back the social media world acted in outrage in responce to a commercial by Pepsi; a soda brand. In the commercial, they show Kendall Jenner, (a staple person in today’s pop culture no matter how controversial) living a “regular Tuesday” in her life which consist of a photo shoot and a privileged lifestyle. They also take a snapshot the life of the other half, the “regular” people who have to fight for their rights not being taken away because they downt posses a certain level of privilege. While the “regular” people protest the policemen show up to stop the commotion going on . In the end, Kendall Jenner hands a policeman a can of the Pepsi soda.
I chose to analyze this commercial because it is very relatable to the life that I am living. This commercial involves Kendall Jenner someone who has influenced the society that I’m living and social issues in which I am old enough to be aware of and that involve my interests. This commercial was done in controversial times in reference to our current government and it involves a member of the controversial Kardashian-Jenner family. As controversial as the two may seem they both have a power over us the regular people with less power.
Not only do I want to analyze this commercial because of its controversy. I also want to analyze the author’s perspective and the message that he was trying to convey when the author decided to make this commercial. I would also want to analyze the reason behind why this comercial receive the backlash that it did. In other words I want to analyze how the use of ethos, logos and pathos in this commercial cause ambiguous reactions on many people. Because this is a Pepsi commercial I can infer that the overall goal is to promote the brand but I want to be able to get as close as I can into analyzing why the author of the commercial decided to advertise the brand in this way.
Scrolling throught social media and seeing hatred comment s on this commercial can easily make me look at this and agree but I want to dig deeper into the commercial and come up with my own opinion on the commercial.
Hi Adriana,
Thanks for your post. This is so interesting. I haven’t even seen this commercial (shows how disconnected I am from popular media!) I think it sounds like a great text to analyze, given it’s controversial response as well as its attention to prevalent issues in our society. I like how you make the distinction between the author’s purpose in trying to sell the product as well as her/his purpose in choosing THIS way of going about doing so. I think both are important to acknowledge and that will make for a unique and interesting analysis. Great job so far. I look forward to reading more.
Nice works ..