Looking more into depth with this commercial, my interest in analyzing this commercial grew because of one unanswered question: The whole purpose of a commercial is to advertise your product and get people to buy it, How is involving controversial topics into a commercial going to sell a can of Pepsi? Were the author’s of the commercial implying the ridiculous assumption that if you buy a can of Pepsi it would fix social issues? There is definetly more to this commercial than a marketing strategy. It’s almost as if someone wanted to shed a light of controversial issues an includesd a can of Pepsi in the end of the video because Pepsi paid for th equipment used in the commercial rather than Pepsi advertising their product.

I argue that the purpose if this text was to show that if we all put our differences aside and share something in common like a can of Pepsi we could bring peace to the world. In the commercial I see a lot of Ethos: To have Kendall Jenner in the commercial is a form of Ethos because she is a staple piece in societies influencers, She is someone who has an impact in the way that most people carry their everyday lives specifically referring to fashion. She also represents the people who follow her. Pepsi is a successful brand and has some credibility. Besides Kendall Jenner, I think that the most important role in the commercial wasn’t Kendall, it was the people marching behind her, I feel like they bring more credibility because they represent us; the people that Pepsi is trying to sell something to. The audience has a higher chance of relating to the people marching for their rights opposing to someone who lives a privilidged life. The commercial is driven by emotion (logos). This commercial is relating controversial issues in the government which millenials (who this commecial is targeted to) are resistant to. The march or protest that is going on also brings some emotion because people are actually fighting for these rights in the real world.  The Police stirs up some emotions to the people watching the commercial. The commercial, included a diverse body of people of different colors, gender and religion. The song that was used in the commercial definetly brought some emotions by including lyrics like “hate keeps winning but the lovers ain’t done”, “this generation, we are the chosen”.

The argument in the commercial strikes emotion. I can argue that the commercial makes the fallci of including overly sentimental appeals. I think that the argument would of work had they not used Kendall’s Ethos. I do hypothesizes that’s the used of the rhetorical appeals specially the  pathos that interfered with authority in this commercial caused its controversy.