What You See is Not ALL

I’m going to show the same theme/ subject in a few distinctly different styles, explore the most representative elements and then use it.

The project will focus on the different styles that have developed in different cultures. Aesthetic styles
can be expressed in many ways: architecture, clothing, painting, photography. The reasons for the
different styles may lie in the history of the culture, the local customs that are unique to it. And so on.
As an international student from China, I realized while studying in the U.S. that there are aesthetic
trends among students from different cultural backgrounds. I have basic speaking and reading
knowledge of Japanese, so I also have a certain level of understanding of Japanese culture. Based on an
understanding of these three cultures, I want to complete a series of advertising photography. I will
present the same product with different advertising styles from different countries. The purpose is to
study the aesthetic styles developed in different cultures.
I propose to complete a semester-long independent study project in digital art, with creative outcomes.
There will be 9 posters for an exhibition. The size will be 13*19 inches.
I will spend the first three weeks completing the product design, and then every three weeks to complete
the research for one country as well as the shooting. The countries I plan to research include the US,
China, Japan, etc. The tools that will be used are PS, AI, Procreate. Combining photography and design
together.

For different audiences, the ad design is likely to change to a design that better matches the audience’s
aesthetics. “Seasonal marketing is huge in Japan, with spring and cherry blossoms being one of the most
widely leveraged themes in product promotion and marketing.”(“5 Timeless Japanese Advertising Style
Tips for the Uninitiated – Humble Bunny”)

 

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