The Similarities Between Poster Designers from the Same Cultural Background
The poster originated in the early 19th century and was one of the earliest forms of advertising. The combination of text and pictures was an artful way to make a commercial in the transmission of an advertising message. “Nineteenth-century poster artists, many trained as painters, applied their skills to graphic designs which advertised products such as champagne, beer and cigarette papers, or promoted bars and nightclubs, magazines, newspapers, steamship lines, railroads, sporting events or tourism. Posters were also created for promoting cultural events such as exhibitions, concerts, theatrical productions and, then in the twentieth century, film showings. Throughout history, posters have also been used to express political positions, proselytize, propagandize or convey information that has social importance.” (“Reflecting the Soul of a Nation: Polish Poster Art – Illustration History”) The poster began to develop as a medium for visual communication, it’s a tool and also an art form.
Examples of posters with different functions：
British advertisement for Coca-Cola,1954
Moulin Rouge: La Goulue
Henri de Toulouse-Lautrec, 1891, A party poster, Metropolitan Museum of Art, New York, NY, USA.
I Want YOU for US Army
J.M. Flagg, 1917, recruit soldiers to fight in World War I and World War II.
We Can Do It!
J. Howard Miller, 1943, an American wartime propaganda poster designed to boost workers’ morale, also known as a symbol of feminism and political empowerment.
“They influenced the development of typography because they were meant to be read from a distance and required larger type to be produced. The poster quickly spread around the world and became a staple of the graphic design trade. ” (“Posters : Design Is History.”) The poster has become an important part of graphic design.
Different Styles Between Different countries:
“Despite cross-pollination, distinctive national styles also became apparent – Dutch posters were marked by restraint and orderliness; Italian posters by their drama and grand scale; German posters for their directness and medieval influence.” (“A BRIEF HISTORY OF THE POSTER”)
Different historical backgrounds, different languages used, and even different religions have led to distinct design styles between countries. Designers from the same country appear to share some similarities in their own visual style. Without following any unified style or manifesto, they cannot be categorized as their own artistic genre, but rather as a specific phenomenon influenced by various different schools such as Minimalism, Realism and Dadaism. （“THE INSANE HISTORY OF POLISH MOVIE POSTERS”）This is a development based on a long history, deeply rooted in the country’s past.
Some film companies have designed specific film posters for different countries’ preferences that have a strong commercial appeal to the local people.
The poster of “Venom.”
The poster of “Venom.”
The poster of “Venom.”
“For instance, Fox’s “Venom” is set for a release on November 9. The newly released poster, features the titular superhero depicted in the style of a Chinese ink painting.
The poster of “Fantastic Beasts and Where to Find Them.”
Four posters of “Fantastic Beasts and Where to Find Them.”
“When the film “Fantastic Beasts and Where to Find Them” arrived in China two years ago, each of the beasts got their own portrait, painted in the style of the illustrations found in ancient Chinese mythical books.
Reference:
“Reflecting the Soul of a Nation: Polish Poster Art – Illustration History.” Illustrationhistory.org, 2015, www.illustrationhistory.org/essays/reflecting-the-soul-of-a-nation-polish-poster-art.
Flask, Dominic. “Posters : Design Is History.” Designishistory.com, 2022, www.designishistory.com/1850/posters/.
“50 Posters That Rocked Our World.” Xerox.co.uk, 2012, www.xerox.co.uk/en-gb/digital-printing/insights/custom-poster-prints.
Internationalposter.com, 2022, www.internationalposter.com/a-brief-history-of-the-poster/.
THE. “Sabukaru.” Sabukaru, 28 Mar. 2021, sabukaru.online/articles/the-insane-history-of-polish-movie-posters.
Meno, Andrea. “8 Movie Posters That Were Way Better in Other Countries.” Cracked.com, Cracked.com, 15 Jan. 2019, www.cracked.com/article_26142_8-movie-posters-from-other-countries-that-are-simply-awesome.html.
“Hollywood Films Get Localized Posters for China.” Cgtn.com, 2018, news.cgtn.com/news/3d3d414e78497a4d30457a6333566d54/index.html.