Everyone will eventually have to write a letter for whichever business practice they intend to pursue. However, there are several ways to tackle this issue. I was rereading some articles on how to write a letter to customers. Specifically, I am referring to the ones focusing on writing a negative message letter and using things like you attitude and positive emphasis. Despite the fact that each of these articles center around their own unique topic, all of those guides were centered on making the reader feel comfortable and convincing them that what you say is true. They are a way to convey ideas without sounding unprofessional, selfish, or mean spirited in any way.
It was at that point I realized that this kind of writing is very similar to how most advertisements are presented in magazines and other forms of media. The point of advertisements is to convince the consumer to buy whatever good or service they are selling is worth the cost. In other words, the one making the advertisement is telling the consumer what they need to do even if it isn’t essential. This is just like how we should write for our profession, except this time we tell the reader to believe in our thoughts and ideas even if the reader didn’t have an opinion or an idea of their own. Both advertisements and how we write for our profession are essentially meant to persuade others. The only real difference is advertisements use both images and writing to convey their message while writing for your profession is strictly written and far more professional. It’s almost as if advertisements are more childish while writing for your profession is more adult.
I’m not saying writing for your profession and advertising are one in the same. After all, each one is studied in a different academic field. What really matters is how each method is structured, and what kind of people are performing each task. Sometimes a person has to target their mission in a different way to deliver a unique outcome that will appeal to others.