Many people say that broadcasting on the radio is a dying art. After all, whenever technology evolves, people usually toss aside older models. In the world of media, technology has generally evolved from written text, to radio, to television, to the internet, and many other things in between and beyond. However despite common sense, the radio industry is stronger than people believe.

I recently went to a conference in the city dedicated to college radio programs for a class I’m currently taking. There I met many students who work for their respective college radio programs and attended seminars featuring professional radio jockeys. Surprisingly, they are doing quite well and do in fact have many listeners. These professionals broadcast current events, weather and traffic reports, and various types of music that appeal to various people. Apparently studies show that there are indeed people who listen to an actual radio, especially in the morning and afternoon when people travel to and from work. Even if this is hard to believe, it’s perfectly understandable that people listen to these radio stations on the internet. In fact, these radio professionals have dedicated quite a lot of their time to online radio broadcasts. It’s an excellent example of how older media platforms adapt to modern society and thus are still gaining an audience.

The idea of radio programs having a larger audience than people expected is indeed a curious thought. It’s also possible for someone to join their own college radio station. Better yet, it’s possible for someone to actually make their own radio program. As long as someone has interesting topics to have discussions over and/or have a fun music playlist for people to listen to, there’s a radio station in the making. What would you do if you had your own radio broadcast?