Delighting People

Running through my feeds tonight and came across this quote from Seths Blog

Do your work, your best work, the work that matters to you. For some people, you can say, “hey, its not for you.” Thats okay. If you try to delight the undelightable, you’ve made yourself miserable for no reason.

I’m not going to wax poetically about it, but it does raise some interesting thoughts given we have a DoIT value that stresses our intent to work to delight our users. Specifically …

3. Satisfy: We will work to delight our customers in the innovative delivery of our solutions and services.

Maybe it is an important thought to recognize that it can’t be done all the time and accept that? I’m not sure if that is defeatist or realistic. I wonder what people think.