A persona is a visualization of a simulated end-user(s) of a software application, and also other stakeholders, such as volunteers, staff, and administrators. A persona blends demographic information about an example individual with qualitative information, such as a backstory, preferences, and motivations. A user-centered design approach leverages this information to develop specifications for the software prototype, such as the feature list, the “look and feel”, etc.

 

User Name	…….
Age Range	18-34
General Education Level	Master’s degree
Computer/technology literacy	Intermediate technology literacy level
Technology Access	Has her own laptop, also has access to the workplace’s desktop computer
Occupation	Community outreach consultant
Environment	Workplace, home
Socioeconomic Group	Middle class background
Language	English

 

Age range: 18-34 years old

Side Note: For the group of people who use CRM software in their business: Mostly 55+ years old (they are the most demanding group of their company’s use of platform), as well as 18-24, 25-34 years old

General educational level: Bachelor’s – Master’s degree

Side Note: Most of CRM users who use CRM software have a bachelor’s or master’s degree

Computer/technology literacy: Intermediate technology literacy level

Side Note: Intermediate level means to have computer literacy and competency beyond the foundation levels, such as be able to locate and retrieve files in various directories, use special function keys, etc.

Technology access: Use the workplace’s desktop or laptop computer. 

Occupation: Community outreach consultant 

Side Note: Particularly for career center, their occupation would be career coach, service and community outreach consultant, Career Center interns, etc.

While in general, the top industry of the companies that use CRM software is the Retail industry (18% of companies that use CRM)

Environment (work, school, library…): Workplace, or home

Side Note: Particularly for the client that we work with, the work environment will be in the career center at school or their home.

Socioeconomic group: Middle class background

Side Note: most of the CRM buyers work in sales, retail, or business services industries such as marketing, and the statistics show that a large portion of people who work in these industries have a middle-class socioeconomic background. 
Language (specific terminology as well): Primarily English