Media has brought positive improvement to our lives and society through the allowance of external awareness at remarkable ease. More specifically, without exerting too much effort, we have access to photographs and videos that depict current social and political issues. This aspect of media gives individuals an understanding of phenomena and trends occurring around them, from a local to global scale. Furthermore, this increased awareness allows for individuals to formulate opinions and ideas on a wide variety of topics. One negative aspect of this increased awareness is the ability for individuals to be easily manipulated, depending on the context of the photographs and videos, specifically if individuals are ignorant to the topic being displayed.
For example, some organizations, such as the EPA and ASPCA, utilize media to effectively spread their message of environmental protection and animal abuse in an efficient manner. While it is an effective method of getting their word across to the people, it can also misconstrue the beliefs and ideologies of the people receiving the message.
“Speak Up for Pigs: Say No to USDA’s Faster Slaughter” Photographed and posted by ASPCA
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