7. Hyperlinks subvert hierarchy.

We build a sort of hierarchy through search engines, but at the end of the day we are all equal here.


23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.

This does not mean advertising through Facebook though. The Internet brings people together that can possibly call someone out. We all are more responsible for what we say and do on the web.


67. As markets, as workers, we wonder why you’re not listening. You seem to be speaking a different language.

Once again, a Facebook link I click on is not my part of the dialogue.

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