• 1. Markets are conversations – A market can be seen as a conversation between many people, giving praise and approval with dollars, and responding with more desirable goods.
  • 2. Markets consist of human beings, not demographic sectors – This is becoming more true with things like Facebook advertising. Facebook knows so much about people that it’s possible to target customers much better, although in practice they are still lumped together in groups.
  • 7. Hyperlinks subvert hierarchy – I suppose this is theoretically true, but the value of links are largely determined by Google.
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