Disruptive Technologies

Course site for Disruptive Technologies. Exploring identity, community, & design.

Too Disruptive – Top 3 Cluetrain theses

7) Hyperlinks subvert hierarchy.

Search engines, specifically Google, build a sort of hierarchy within search results.

34) To speak with a human voice, companies must share the concerns of their communities.

If companies are not concerned with the issues of their communities, it will be reflected in activist communities popping up on the Internet ex: Facebook groups or Twitter activism

95) We are waking up and linking to each other. We are watching. But we are not waiting.

We are constantly active through the Internet. I check Twitter before News12.


D. The net is not a medium

20) On the Net, we are the medium. We are the ones who move messages. We do so every time we post or retweet, send a link in an email, or post it on a social network.

Every page you view on the Internet is a contribution by another human. We are the medium, the Internet is just the structure that we use to communicate. The Internet is us connected.

Being together: the cause of and solution to every problem.



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1 Comment

  1. The 95th thesis is interesting to me. It seems nowadays there is a movement to get people to use their devices less. I’ll post one video of this movement here.

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