6) The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
We’ve seen firsthand how much the Internet has enabled new forms of communication, especially between people who are not geographically close.
9) These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
Networked conversations like Google docs and Facebook create new ways for communities to organize themselves and communicate with each other.
34) To speak with a human voice, companies must share the concerns of their communities
Companies must relate and sympathize with the problems of a community to appeal to them.