Disruptive Technologies

Course site for Disruptive Technologies. Exploring identity, community, & design.

Date: March 3, 2015

/r/McLuhan Drives a Ford


  • The problem of using old tools in a new world. Linear understanding / experience of knowledge (through reading) VS. immersive epistemology, connectivity, and multi-modal discourse.
  • Truly living in the present involves embracing modulating and advancing forms of technology. These adapting technologies began with what people called quill and paper, but was really random access memory. We don’t really know anything… we have it stored for later reference.



  • Who is in control of your information, and are you okay with it?
  • “The web is not, despite the desires of so many, a publishing medium. The web is a customer service medium. ‘Intense moderation’ in a customer service medium is what ‘editing’ was for publishing.”
  • “That’s what I tell my Gutenbourgeois friends, if they’ll listen. I say: Create a service experience around what you publish and sell. Whatever “customer service” means when it comes to books and authors, figure it out and do it. Do it in partnership with your readers. Turn your readers into members. Not visitors, not subscribers; you want members.” This speaks volumes about business, post-Web 2.0. By creating a community interested in what is being peddled, the community has the potential to influence the future direction of the product which makes it more suitable for that community.



We now see Reddit as a CoP, whereas before, we only viewed subreddits as this type of community. Redditors constantly ask WWIC? People want to not only ask questions, but be heard as well. Reddit offers a medium through which crowd-sourcing information from hundreds of people is available.

Jay Loomis – Weekly Create – ID poster

Screen Shot 2015-03-03 at 4.24.00 PM

One of my favorite things to talk to talk about is family history. Heritage. Roots. What are roots? Why do they matter? When I think about my own identity a number of different ideas, sounds, and images percolate in my mind. My mother’s side of the family is mostly Norwegian; her great grand parents travelled to America from Norway, and with help from the American government they set up a farm on lands taken from the indigenous Lakota people. My father’s family has been in America for many generations, now a mix of many ethnicities. What does that have to do with me?



UntitledI found some interesting images related to identity on the internet and thought I’d share them to the blog.

The medium is the Massage – Team post – Right Shark

The Medium is the Massage – Core idea 1: Technology acting as an extension of the body/ senses with the electrical system being an extension of the nervous system allowing what was once the public to now act as the mass.

The Medium is the Massage – Core idea 2: “Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”

Electrical information devices for universal, tyrannical womb-to tomb surveillance are causing a very serious dilemma between our claim to privacy and the community’s need to know”

-Quotes from reading

The Web is a Customer Service Medium – Core idea 1: WWIC- individuals have a desire and need to express opinions, thoughts and feeling on everything and the web provides a unique medium where this is possible.

The Web is a Customer Service Medium – Core idea 2: there are three levels to a website with the”like” option at the foundation. Apps attempt to bridge the gap between the businesses finding a way to profit while still appealing to the WWIC mass.

Discuss them in the context of both community and identity

The web allows for a return to the tribal notion of community where instant discussion is possible. What used to be our private  Identity is now public and our identity Is less fluid because once something has been expressed on the web it is not easy to retract and it is possible for someone to go back and view every mistake you have made despite the fact that as a person you grow and change over time.

Do you feel differently about your team video now that you have read McLuhan’s ?

I think it’s interesting  that we are making a video about YouTube on YouTube.  We are massaging the medium.

Weekly Create Post – Katherine


For this weeks weekly create I used two different photo editing apps. To put all the photos into a collage I used pic collage. I couldn’t find a text adding function so I used photo collage to add the text. This relates to the theme of identity on the Internet because I used different social media accounts that I have and my usernames for them. I generally tend to use the same username “kathop11” for all of my accounts. For reddit, I have two separate accounts. I use one account as a throwaway and no one knows that the username is associated with me. I no longer use Twitter but when I did I was kathop11. I wanted to illustrate all the different identities that people use on social media accounts, some anonymous and some not.

Weekly Create: Identity


Today, we build digital representations of ourselves; we don’t really look at facades… It’s more about the message. What ideas would like to share?

(The text formatting function of the app used to create this image was not functioning; the text should have been a light grey.)

Weekly Create by Ken

It's Happening

At Stony Brook bits and bytes are a primary medium, so improving Wi-Fi connectivity is important. In this instance this was an issue brought up by Chris during one of our class discussions and it was fixed the very next week.




Robert [2.]fr0st


In sociology, we talk about four main different types of identity. 1) Felt. This is someone’s inner-most thoughts about his or herself — a sort of personal decision of which path you will take. 2) Claimed. This is what someone outwardly expresses as who they are — just as may be represented in one’s art. 3) Attributed. This is how others would identify someone — just as we often do over the net. 4) Perception of Others’ Attributions. Whether or not we are correct, we all think about how others view us — once again, this easily happens on the net each time we post, comment, create, or interact in any another way.

Image compiled using Text2Pic app (free). I took the background image at the Knockdown Center in Queens, NY. It is a picture of a sound art installation by Swiss sound artist Zimoun. I overlayed a “digital-looking” filter to represent the internet, and the words evoke inner-choice and outward decision of which way to walk through the installation.

Weekly Create – Shady


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