We chose YouTube as our disruptive medium. Since YouTube was created 10 years ago, 300 hours of video are uploaded to the site every minute. (source).
YouTube disrupts traditional television stations and contributes to “cord-cutting” by providing an alternative source of content, one where anyone can produce as well as consume. It can even deliver a replacement for the “10 foot experience” using YouTube Leanback, which allows videos to be viewed on a TV and controlled using a smartphone.